Decoding Online Ad Types

WHAT IS CPM

CPM stands for ‘cost per thousand’ where M denotes ‘Mille’. ByBlacks charges advertisers a rate card price (for example $10 CPM) according to the number of its ads (impressions) shown to site visitors. Each time your banner loads on a page it realizes an impression.

In other words, if you were to visit the ByBlacks home page and your banner appeared in one of the ad placements that would be 1 impression.

If you visited the home page 10,000 times and the banner appeared every time that would add up to 10,000 impressions.

WHAT IS CPC

CPC stands for ‘Cost Per Click’. Advertisers are charged not simply for the number of times their ads are displayed, but according to the number of times, they are clicked.

HOW MANY TIMES IS MY BANNER DISPLAYED

The frequency in which your banner is displayed depends on a number of things including the length of your campaign, how many CPM units you have purchased and whether you’re targeting a specific section(s) of the site. Bearing in mind most advertisers’ banners appear in rotation with other advertisers. Likewise, your ad on ByBlacks will likely not show up every single time you visit the site. But we will always deliver the impressions you pay for.

Bearing in mind most advertisers’ banners appear in rotation with other advertisers. Likewise, your ad on ByBlacks will likely not show up every single time you visit the site. But we will always deliver the impressions you pay for.

Likewise, your ad on ByBlacks.com will likely not show up every single time you visit the site. But we will always deliver the impressions you pay for.

STILL HAVE QUESTIONS?

Call us today to see how easy it is to create a strong, results-driven online advertising campaign and experience why our users feel that ByBlacks.com is the best guide on the web for Black Canadians.

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